February is a monumental month for fashion designers. Many fashion weeks are happening across the globe with multiple designers showcasing the Summer Resort collection or the later Fall Winter Collection.
Let us take a look at the main highlights of February -
February marks the beginning of a new fashion season with the four big fashion weeks happening in each week of the month. Starting with New York (February 7-15), London (February 15-19), Milan (February 19-25), and ending with Paris (February 25-March 5).
It is a vital part of any seasoned fashion expert’s calendar and a power-packed month for most fashion media houses. Let’s take a look at the main highlights of each of these-
New York fashion week this year lacked some major designers like Tom Ford, Tommy Hilfiger and Ralph Lauren who are otherwise seasonal regulars. While the exact reason for the absence of these brands is unknown, NYFW was still a star-spangled affair.
Designers like Brandon Maxwell, Cristian Siriano, Michael Kors, and Coach blurred the line between fashion and performance art by incorporating music, theatre and dance into their shows. Jennifer Lopez, Renne Zellweger, Miley Cyrus, and Karlie Kloss were amongst some of the prominent attendees at NYFW.
Notably, The Inter National Institute of Fashion Design (INIFD) was a part of New York Fashion Week where students got to showcase some of their designs.
INIFD and the London School of Trends (LST) featured emerging Indian student designers for the fourth season at Vibrant India during New York Fashion Week on February 7, 2020.
These showcasings were a great learning experience for all the students.
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Meanwhile, London Fashion Week was a royal affair where seasoned legacy brands like Burberry, Victoria Beckham, and Tommy Hilfiger showcased their work.
While Ricardo Tischi of Burberry has come under fire for not evolving and using the same plaid print in the full collection, Victoria Beckham failed to impress critics too. With over-the-knee boots and slightly shorter hemlines on tweed skirts, Beckham’s collection was termed as a “gentle rebellion”.
However, glimpses of futuristic fashion were seen at London Fashion Week with metallic looks on the runway from Erdem and Halpern.
London is also known as the place to look out for “future fashion moguls,” i.e. the best new designers. This year that title was whisked away by Paolina Russo, a Canadian graduate who has already bagged a collaboration with Adidas thanks to her impressive knitwear designs.
INIFD students were also a part of London Fashion Week and got to go behind the scenes and see the workings of the show. They showcased the saree as a fashion statement and put our traditional dress on a global pedestal. Various sarees from different parts of India were a part of the ramp. Being a part of such a grand event was a once-in-a-lifetime experience.
Next up was Milan Fashion Week- the place that sees the best of Avant-Garde fashion. And this year, the Milan Fashion week was about two brands and two brands only- Gucci and Prada- the Italian fashion legends.
First was the Prada collection made by Miuccia Prada, who has an affection for exploring gender roles in fashion. Her collection this time was all about being strong yet feminine. With delicately beaded dresses paired with stiff leather coats, Prada’s collection was all about power dressing. “You can be strong and feminine,” she said. “Beauty has its relevance.”
After Prada came Gucci which pulled the curtain away from what goes into preparing a fashion show. The audience got to see the stylists, make-up artists, and hair experts backstage through a transparent screen as they made the models ready who then walked down the runway.
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February was the month where the India fashion fraternity lost an essential member- Designer Wendell Rodricks. He passed away at the age of 59 in his Goa home. The designer was known for his cutting edge fashion work and also awarded the Padma Shri in 2014.
Dialling things back home, the prestigious Lakme Fashion Week took place in February too.
Renowned Indian designers like Amit Agarwal, Gauri and Nainika, Shivan and Narresh, Ritu Kumar, and Buna showcased their work which mostly consisted of the Summer Resort 2020 collection, i.e. clothes for the upcoming Indian summer.
Of course, most Indian fashion weeks see a blend of Bollywood and fashion and Lakme Fashion Week was no less. Actors like Kareena Kapoor, Aditi Rao Hydari, Sara Ali Khan, Vicky Kaushal and Janhavi Kapoor walked the ramp. Along with them sportspersons like Mithali Raj and Sania Mirza also showcased clothing made by designers like Abu Jani and Sandeep Khosla.
INIFD Kothrud student Tuba Ahmed got to be a part of the implementation team at Lakme Fashion Week. Her experience was enriching and inspiring for her fashion journey to say the least.
INIFD, it is the first fashion institute in the world to have showcased their students’ collection at two major fashion capitals of the world, New York for the 4th Season and London for the 7th season, plus at Lakme Fashion Week in Mumbai for 25 consecutive seasons.
Big themes topics of discussion included sustainability, thrifting, and the carbon footprint of fashion. These themes primarily defined that Indian style in 2020 will all be about being ecologically conscious.
February was an incredibly monumental beginning for fashion in 2020. It showed what trends will come, the fashion houses that will stand the test of time, and the moulding of fashion as an art form.
While most of the pieces haven’t been seen off the ramp yet, they sure do show promise and have generated significant interest amongst big and small fashion aficionados across the globe.
Stay tuned for our monthly updates on fashion and style.
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